Why Adopt AI within Your Company?
Artificial intelligence is at the core of all new technologies. Just look around you to understand the extent of its usage and how it integrates into our daily lives, from the healthcare sector to real estate. If we go back a few years in time, who could have imagined unlocking their phone with facial recognition, remotely controlling apartment lights, or riding in a completely autonomous car? Its revolution doesn’t stop there—it has also significantly impacted the world of work at all levels. Consequently, AI should be placed at the top of a company’s priorities due to the advantages it can bring, especially in terms of revenue growth and employee fulfillment.
So, how can artificial intelligence help businesses generate more profits?
What additional benefits does AI bring to employees?
Artificial intelligence has gone through numerous growth phases since its inception over fifty years ago. With its recent surge in power and advancements, AI has managed to carve a path into the professional world. Therefore, it’s essential for any company to integrate it into their employees’ daily routines. For example, companies can organize training programs in the field of AI, enabling employees to master various AI applications. The goal is to dispel the notion that AI might be a threat to humans or a replacement. Instead, it should be perceived as an asset that enhances efficiency and reduces effort.
It’s crucial to emphasize that a company’s prosperity lies in the fulfillment of its employees. Thanks to AI, tasks that are repetitive and mundane can now be automated. These tasks tend to mechanize human behavior, leading to routine thinking. Computers can perform these tasks quickly and efficiently, allowing employees to focus on higher-value tasks that contribute to the company, such as developing critical thinking and creativity. This directly impacts both employee and company productivity.
Who should be trained in AI within the company?
In the digital age and given the expanding scope of AI, it’s essential that every executive in a company receives initiation in this field. This includes both technical and practical knowledge, enabling effective communication with team members to propose innovative solutions for the company. The same applies to all employees in a company aiming for organizational transformation.
Whether for new hires or experienced collaborators, each employee’s understanding and skills vary. Therefore, it’s more efficient to train each individual based on their aptitudes, bringing them all to the same level.
AI can be highly useful in training, thanks to adaptive learning. It’s now possible to design programs tailored to each employee based on data analysis from tests (goals, backgrounds, needs, skills, levels, etc.). Each employee can benefit from a fully personalized program suited to their level and expectations. In essence, a custom program allows them to work on their weaknesses and improve, synchronizing with the company’s needs.
AI for Customer Relations
To serve customers effectively, it’s crucial for any company to understand them well. Who are they? What do they do? What satisfies them? Their expectations, needs, and how to meet them.
To achieve customer satisfaction, many companies rely on predictive analysis, which has become an essential tool in the business world. By leveraging the vast amounts of customer data that companies possess, the decision-making process is significantly improved. This involves studying customer behavior and creating precise models that highlight trends. This allows for product adaptation, predicting future behaviors, and providing recommendations to meet long-term needs and enhance customer loyalty.
Another way to enhance the customer experience, which has gained traction recently, is through the use of automated chatbots. These technological wonders respond to user queries and offer solutions. Their success lies in their constant availability.
AI at the Heart of Business
In a technology-driven world, competition is fierce and unforgiving. The survival of a company depends on its ability to adapt to this world. The question that arises here is how to use technology, including AI, to your advantage and increase sales while maximizing return on investment (ROI)?
AI plays a crucial role in digital marketing. Using customer data, businesses can improve their products and optimize advertising campaigns. This involves delivering quality content and targeting consumers through predictive targeting. This allows for tailored advertisements that resonate with consumers when they need it most, influencing their purchasing decisions.
The advantage of this approach is that it prioritizes quality over quantity. It targets only relevant customers, rather than addressing a vast community that isn’t interested in the product.
In conclusion, integrating artificial intelligence into a company, whether large or small, is a major asset in various areas, including organization, marketing, risk management, and customer service. It’s deeply ingrained in both the company’s structure and society as a whole.
Rethinking Corporate Culture in the Era of Artificial Intelligence, Journal du Net, 24/03/2020,
The Imperative Need to Train All Executives in Artificial Intelligence, Tomorrow, 18/10/2018,